Market is customer demand
Based in Shenzhen, the manufacturing centre of “World Factory”, we,
Cosmos Digitech Co., Ltd. have become one of the most successful
manufacturers of digital photo frames in the world with monthly
production of more than 100k/month, total sales of more than 1 million
since October 2007 and customers who are No. 1 dealers of DPF in USA,
Canada, Australia, Netherlands, Belgium, etc.
One good idea not only brought us an incredible success but also
triggered a boom in the business area of digital photo frames in the
In June, 2006 when I first looked into digital photo frame market, more
than a dozen of Chinese manufacturers including Panda, Action, Uni-V,
etc. were already producing digital photo frames. But a careful study of
their products gave me a clear idea that all of these Chinese
manufacturers were trying to produce cheaper products with more
functions compared to Philips’ model, a typical way of thinking for poor
people who always feel “the more, the better”. As a result, the most
important function of photo display was not good enough. Let alone other
added functions such as MP3, MP4, etc. Worst of all, 32 buttons of the
remote controller and menu after menu, could make you crazy before you
learn how to use the machine. Consequently, order quantity of 3k was
considered to be a big order at the time.
This gave us a chance in a hundred years! We started development of our
first model with only photo display function without MP3, MP4 and remote
controller. We tried to produce a 7” digital photo frame that would be
beautiful, cheap, good quality and easy to use for everybody. Our model
was aimed at European market at FOB price of US$45 so that retail price
could be less than US$100 in Europe. The price was a big surprise in
October trade show in Hong Kong and we came back to the factory with
total 60k orders including one order for 20k.
It is absolutely right to say that the most important thing for
manufacturing industry is to find out what customers actually need and
we will do our best to look at things from the angle of end-users and
introduce better products to the market.
This article was written by Wallace Ma, the marketing director of
Cosmos Digitech on 29
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